Nobody ever really thought that Kenzo was for pretty, innocent girls, but this ad just removed every doubt, just in case. Starring the latest Kenzo fragrance, Kenzo World, and the talented actress and model Margaret Qualley, this ad (directed by the great Spike Jonze) shows a certain amount of annoyance at pompous events and good etiquette. Ryan Heffington is the name behind this disturbing yet compelling choreography, and it will make sense if we tell you that he is the same behind Sia’s Chandelier. Yep. Enjoy the ad (titled My Mutant Brain, of all things) and the oddly fascinating soundtrack by Sam Spiegel & Ape Drums feat. Assassin.