Street Style looked even more street this last season of men’s fashion shows in Paris, since the disruptive brand Vetements invaded the chic arrondisements.
The influence of the design collective Vetements led by 35-year-old Georgian Demna Gvasalia, was evident. Although the label was not showed on the catwalks, Balenciaga introduced their first menswear collection, signed by Demna Gvasalia.
Vetements has an unpolished aesthetic. Threadbare shirts with rock bands logos and oversized skater pants are key. This intentionally misshapen style had been practically extinct among fashionistas in Paris. Well, not anymore. The raw streetwear with a bad-guy look eclipsed the decorativism and exuberant experimentations typical of Paris.
It was as if two gangs had clashed on the streets: the elegant, chic and impeccable tailoring group versus the post-soviet style group (that’s what this tendency is being called, and post-soviet shaved head is a must).
Only time will tell whom the survivor is going to be. But the influence of the brand Vetements has already changed the face of the streets of Paris, like a creative earthquake. Do Svidaniya!