The Italian fashion group Max Mara has officially added another 2 new womenswear labels in their portfolio; Aiim and Tresophie are the new labels.
Focused on knitwear – sweaters, dresses, skirts, cardigans, tops, pants – Aiim will have a more accessible approach than Max Mara, with an average price of €160. The first collection will feature about 50 pieces inspired on the works of painter and interior designer Alphonse Mucha, one of the leading exponents of the Art Nouveau movement.
Tresophie will be mostly about party fashion – long dresses and cocktail. The prices are also friendly: according to WWD, the pieces will have an average cost of €280. Divided into three styles, romantic, super glamorous and classic, the first collection will feature 52 models, such as cocktail dresses of silk georgette with ruffles and embroidered tulle, and pieces in organza with macramé.
The Max Mara Group operates fashion brands including Max Mara, (see here the shop opening in Vienna), Sportmax, Weekend Max Mara, Max&Co., Marella, iBlues, Pennyblack, Marina Rinaldi and Persona. The 2 new members of the Max Mara family can be found in the summer season of 2017, and will be on the shelves of multi-label stores in Italy, France, England, Spain and Russia in January.