Hell yeah, guess what! Gucci has finally (!) redesigned its whole website. Earlier a place that reminded us of the brand’s Frida Giannini – era (2006-2014) and one that strikingly diverged from its 180-degree turnaround ever since Alessandro Michele entered the scene, it does now perfectly fit into the new and so beloved joie-de-vivre atmosphere.
Its structure easy comprehensible and adjusted to today’s chic blog-like-a-lot-to-scroll-down design it is now a place to convince new customers rather than scaring them away. It’s also a good place to give in to the secret lust of simply looking at those wonderful mules once again… or dresses… or bags.
And it is surely isn’t a coincidence that such degree of change online reflects the one brought up on the runways in the past seasons. Gucci has renewed its image adding a modern, quirky flair to its classic traditional taste. So now, whenever the unpredictable desire for Gucci arises, you do have a place to temper it a little, tiny bit. Go check it out now!