A remarkable change in the fashion world has been going on for the last few seasons. Street style, earlier mostly dominated by “the big four” — New York, London, Paris and Milan — has been finding its way into eastern regions. To be precise, it is the boulevards of Russian cities, such as Moscow and St. Petersburg, that we are laying our alert Notorious eyes on.
What are the distinctive traits of it, you’re asking? Well, just like with Japanese Street Style, its recipe of success lies in the good Russian street stylers’ ability to incorporate their cultural heritage into their wardrobe: I am talking outfits that manage to tell their country’s story, outfits that do not try to copy Western hotspots but instead try to (and also manage to) find their very own identity. Outfits that make you feel the many changes Russia has undergone, from a bombastic tsardom, over a rudimentary Soviet Union to its current state of controlled democracy — and what mark they all have left. It’s this certain distinctness that makes them interesting and, therefore, inspirational.
We have sought out the best 4 Russian street style stars to follow. Have a look at the gallery to check them out!