A British label like few others, Joseph is rocking it hard with this coziness overload which does not neglect that edgy look. Really, I don’t know how they do it.
It’s all thanks to creative director Louise Trotter, who, for Joseph Pre-Fall 2016 went for androgynous shapes, a clever share of oversize and softness all over the place with scarves and 90s inspired coats. The materials, obviously, come first and foremost. Donegal tweed, Shetland wool and felted cashmere are a staple.