Say what you want but deep down there you know it all: Rihanna is an energetic gal!
As she was named Puma creative director a year ago, she is now not only brand ambassador but actually has got a word or two to say.
Therefore, we were excited when she confirmed that she/they will show her next collection on schedule at New York Fashion Week next season – but Rihanna wouldn’t be Rihanna if it hadn’t at least been a bit of a hide and seek. Instead of announcing it on her social media account, she simply tweeted a link to an auction page which offered front-row tickets to the show as one of the prizes.
The bidding page tells us: called Puma by Rihanna, the show will take place on February 12 in New York and hotel and round-trip airfare are included in the lousy start price of 15.000 USD. Apart from show tickets, you can also bid for several other prizes including every piece from the collection, signed pairs of her sold-out Creeper shoes in every color, a pre-show styling package, backstage access after the show, an after-party invite and a behind-the-scenes artwork by Rihanna.
The proceeds will benefit the Clara Lionel Foundation, which she founded in memory of her grandparents and to support artistic and cultural education worldwide.