Fashion

What’s Up With Fashion Copycats?

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Gucci vs Asos
Gucci vs Asos

It is no mystery and no mistake that fashion trends are duly followed by retailers all over the world. Big labels dictate what’s in and what’s out with a few struts down the runway, and high-street shops go ahead and make said trends theirs for everyone to enjoy at a cheaper price. But really, when it comes to so-called inspiration, how much is too much?

Fashion and trends are public affairs, and it’s all good and well when cheaper retailers go all in for bell sleeves, palazzo pants, velvet jackets and so on. But it’s another thing when H&M comes up with a bucket bag that looks exactly like Alexander Wang’s. Ops.

A blog, duly called Fashion Copycats, has name itself fashion police in order to spot the most obvious copies out there, because come on, guys. Trends are trends, and we are all on the lookout for them. But when it comes to straight up plagiarism, we really need to ask ourselves whether it’s worth it to go for a copied piece for under 20€, available in the cheapest materials.

Sure, big brands such as Valentino, Cèline, Chloé and Moschino are way more expensive. But if at the end of the ride we agree that fashion is some sort of art, then shouldn’t these fashion copycats be treated like those people who make, like, very ugly copies of the Gioconda?

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