For its October Nowstalgia (def.: the way the past informs the present) issue, PAPER magazine shot an interesting photo series entirely devoted to jelly (the eatable one, of course!). What is probably America’s weirdest, still most iconic dessert makes a good and also stimulating accessory – I guess it’s a good sign that it makes my mouth watery, even though I actually don’t like jelly at all?
Photographing 60s inspired fashion in a very colorful, structured lab atmosphere makes the whole thing surrealistically beautiful – you got my full approval! Check it out the gallery, but remember to hold some sweets ready!!