Fashion

May we introduce: Frida Gustavsson for Popp & Kretschmer

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Frida Gustavsson for Popp & Kretschmer
Frida Gustavsson in a dress from Blumarine (photo by Rafaela Pröll via Popp & Kretschmer)

The Viennese high-fashion store Popp & Kretschmer scored a big coup for their fall/winter 15/16 campaign: they brought Swedish top model Frida Gustavsson for a photo shooting to Austria. All made possible by photographer Rafaela Pröll who got the ball rolling… Because it’s not bread-and-butter that a high-class model of this famosity finds her way to our country.

Gustavsson’s home are the world’s runways: she modeled for almost EVERY known designer, alone this year she has been on more than 60 shows so far!

In the campaign for Popp & Kretschmer, which was shot in the scenery of Schloss Halbturn under the theme “Natural Architecture”, she wears brands like Elie Saab, Casadei and Emilio Pucci.

So we are super happy that Frida Gustavsson did us the favour to let us see her pretty face along with stunning pieces of clothes in the new P&K catalogue. Go and see for yourself!

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