The Viennese high-fashion store Popp & Kretschmer scored a big coup for their fall/winter 15/16 campaign: they brought Swedish top model Frida Gustavsson for a photo shooting to Austria. All made possible by photographer Rafaela Pröll who got the ball rolling… Because it’s not bread-and-butter that a high-class model of this famosity finds her way to our country.
Gustavsson’s home are the world’s runways: she modeled for almost EVERY known designer, alone this year she has been on more than 60 shows so far!
So we are super happy that Frida Gustavsson did us the favour to let us see her pretty face along with stunning pieces of clothes in the new P&K catalogue. Go and see for yourself!