Did you know? High-street fashion colossus H&M happens to incorporate also an awful lot of your beloved labels: Monki, & Other Stories, COS, Weekday and Cheap Monday. It’s a lot of names, but CEO Karl-Johan Persson wants to add yet another one to the list. Another label, another image, “completely different from H&M” and all its sister labels, said Persson in an interview.
And what is this upcoming concept all about? For now, it’s still a mystery. The new brand will be out in 2017, anyway. A girl can dream.