If you are as addicted to Instagram as I am, you probably never get tired of the suggestions the app throws at your face on your compass window. The ‘based on people you follow’ tips are mostly on point, and a pretty good way to get to know some hidden gems of the Instauniverse. This is how I found most of those small yet golden shops whose photos I drool over every day while scrolling my feed.
The artsy attitude of this new generation of independent shops has much to do with their success. While they are obviously trying to sell big, their Instagram feeds are sprinkled with hip, pastel-colored shots which help keep the mood and spread the brand’s message. On Instagram, every brand, small or big, has the chance to make up a personal aesthetic, and this is where the game becomes interesting.
Here are some cool brands on Instagram according to Notorious. Got any other? Let us know!