Design

Get To Know Designer Natalia Grosner

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I fell in love with the mini character illustrated by Natalia Grosner, New York based designer. This little girl has a dream wardrobe, she wears Proenza Schouler, Philip Lim, Rodarte, you name it…but it seems that isn’t enough to make her happy.  Creating this sweet character, Natalia Grosner made a subtle and powerful criticism directed towards the fashion industry.

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So many young girls suffer under the pressure of the rigid and uniform standards of beauty, what the new feminists call ” The Official Body”.  According to Social Issues Research Center, through TV, billboards, magazines and internet, we see ‘beautiful people’ all the time, more often than members of our own family, making exceptional good looks seem real, normal and attainable. Actually, these standards of beauty are incredible hard to attain, put in numbers, less than 5% of the female population can achieve it.

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Back to our little woman, who stands side by side to a super ultra perfect model we can totally understand her melancholy. Natalia Grosner hit the bull’s eye.

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Check Natalia’s work – nataliagrosner.tumblr.com and behance.net/natag

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