Now this is a pretty genius design idea. Artist Peddy Mergui’s project, called Wheat is Wheat is Wheat, presents a number of designer food we are pretty unlikely to find in the supermarket: Louis Vuitton salami, Bvlgari butter and Tiffany yogurt, to mention some.
“This exhibition is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass.”, he explains. His next exhibition will take place at Milan Expo 2015, no less. Do you think we can get a bowl of Burberry noodles while we are there?
all images via Peddy Mergui