Just shortly ago, fashion forecaster and influence Li Edelkoort made a prediction about the upcoming 10 years. Well, making predictions is her job — and her conjectures about a more blended, family-centered humanity with a more nomadic approach to life is definitely interesting.
Whether she is right or not, her latest forecastings are not as rosy. This time energetically approaching the fashion industry, Edelkoort pointed a finger at the ‘Like Generation‘, which is basically many of us, the all-liking Facebook-centered people.
Calling it a crisis in the world of real fashion, or, better in her own words, “the death of fashion as we know it”, Li Edelkoort describes how the industry has detached itself from the world as it revolves underneath our feet. Emulation, instead of personal inspiration, seems to be the muse of nowadays designers.
Among other reasons that the forecaster thinks to be behind this shift, Edelkoort explains how the new ‘like’ generation, together with an incredible amount of fashion bloggers all over the world, replaced good, clever critiques with a so-called ‘shallow coverage’.
“And then marketing of course killed the whole thing. […] It’s governed by greed and not by vision. There’s no innovation any more because of that.”
We hope you are wrong, Li. But unfortunately you are the fashion forecaster here, and this means you are probably in the right.