Fashion is ever changing, but it’s never the same every year. As you are used to wait trepidly for the two main seasons of the year, Spring/Summer and Fall/Winter, you might have noticed that the wait feels shorter and shorter due to the advent of a number of pre-seasonal collections.
As the industry becomes busier, the interest in inter-seasonal collections has been growing from being a niche into a full-blown new couple of mini fashion seasons, the so-called Pre-Fall and Resort. While Pre-Fall is easily self-explanatory, there is a question which lingers: what, exactly, is Resort?
Resort: from Elite to Trend
Started as a fashion trend among the elites, Resort, also known as cruise wear, and was born with the intent to dress those who spent the winter holidays in sun-kissed locations, such as cruise boats or resorts in exotic lands, where snow and cold wind are nowhere to be seen. This is why it includes easy-to-pack, comfortable pieces and bright colors.
Although vacations overseas have become more affordable and online shopping allows you to purchase any kind of seasonal clothing any time, more and more designers invested in the presentation of their resort collections. Our personal guess is that the advent of this mini-season can be even more useful for the fashion crowd which actually resides in said warmer places, in which you don’t get to wear a winter jacket – people in South America and the Emirates, for example, will surely be happy to shop high fashion thought for their needs in the last months of the year. African countries such as Angola, a growing market thanks to new emerging designers and their participation in international fashion events, will surely be part of the warm-weather happy clients.
Our personal guess is that the advent of this mini-season can be even more useful for the fashion crowd which actually resides in said warmer places, in which you don’t get to wear a winter jacket – people in South America and the Emirates, for example, will surely be happy to shop high fashion thought for their needs in the last months of the year. African countries such as Angola, a growing market thanks to new emerging designers and their participation in international fashion events, will surely aso be part of the warm-weather happy customers.
Why is Resort important?
What distinguishes Resort from the regular seasons are the materials, colors and wearability. Colors vary among deep ocean blue, safari beige and bright tropical shades. Also used is a slightly retro nautical theme. Fabrics employed are cotton, silk, linen, everything that will keep the wearer cool; matching swimsuits are also often included in the collections.
So why not just make it a summer line? Many designers see Resort as an opportunity to reinvent pieces from their main collections and making it something more wearable, others reinvent signature items in new fabrics.
Also important is that pre-seasonal collection sell better than the regular ones. The reason resides in the higher wearability of items from Pre-Fall and Resort in an era of climate change. Clothing “in the middle” are a safer purchase and wearable almost all-year round; lighter jackets and fine knits presented in the Resort collections are more suitable for today’s wardrobes.
Talking about numbers, about 70% of the designer’s income is made up by transitional collections, with Resort and Pre-Fall providing around 35% each of said percentage. This leaves earnings coming from the main fashion seasons Spring/Summer and Fall/Winter, less wearable and more specific, to a rough 30%.
Even if specific names such as “resort” and “cruise” may lead to think the opposite, this makes the pre-seasonal collections, from an economical point of view, the most important ones.
To read more about Resort 2015 trends, we have that as well!
photo courtesy: Style