Tricky. What’s the first thing that comes to your mind when you think of German design? Probably, car. We think that too. We think of Mercedes Benz, who put German fashion design on the top of the fashion circus, side by side with Paris, London and New York.
Mercedes-Benz Fashion Week helps to add new names into German designers’ lexicon. Besides Karl Lagerfeld and Jil Sander, we love Markus Lupfer, Saskia Diez, Lala Berlin, Boss, Kaviar Gauche, Marc Cain, Dawid Tomaszweski, Miranda Konstatinidou, Frida Weyer, Clemens en August.