Editors' Corner

We Went To In.Talk – Where Fashion Bloggers Met Brands

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In this age where the Internet has the latest word on almost everything, fashion bloggers have become an institution. Brands around the world rely on them to spread the wise fashion word. This is why we were happy to take part to the event In.Talk – where blog meets brand yesterday night in Vienna.

The location was the charming cafè, bar and store Sneak In, where we already had a great time shooting for Humanic and Trendsylvania fanzine Fall Edition. The most influential fashion bloggers of the Austrian scene were there to learn some new exciting things – Jean-Claude from Kiss On The Blog, Fleur De Mode, The18thDistrict, Vienna Wedekind, Bikini and Passports among the most well known.

Global brands from the lifestyle, fashion and food industry and different creative agencies were also present; snacks were of good company as well – but this event was more than plain networking.

event

The participants had the chance to learn more about the importance of cooperation between brands and bloggers through guest-lectures, and to start to have a look for some brilliant collaborations already.

We surely enjoyed the atmosphere. Hoping to see more of these events, we wish the best to the bloggers for their future cooperation!

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