Who is this tattooed, bearded man permanently adorn in bespoke suits and jetting between 5-star hotels? He seems to have come out of nowhere – he is Australian, Justin O’Shea and he is the buying director for Munich-based online luxury retailer MyTheresa.com.
His story starts in a remote aboriginal village, working in mines with his father and unpacking boxes in supermarkets. After that, he spent most of his mid-20’s working for various denim and street wear retailers in Australia and Amsterdam. It wasn’t until he moved to London where he scored his first big achievement: he got denim brand April 77 into Dover Street Market.
After this feat he scored another big break, he received a phone call from a friend he met traveling and was offered a job as a buyer for Al Ostoura, a luxury brand in Kuwait. He joined the MyTheresa team in 2009 without any experience in online retail. At the time, they were just getting their start in the online sphere, launching the website in 2006. When O’Shea joined the team they only 20 employees – now they have over 200.
So, without any formal fashion education he was able to train his eye and take MyThersa into the huge entity it is now with over 170 different brands. Much of the credit can be given to his hands on approach. He is there through every step of the production process even unboxing the products himself at the warehouse. His enthusiasm is unparalleled and truly cares about the decisions he makes.
What may seem like a foul-mouthed, out of place man, is actually MyThersa’s best kept secret weapon. Some people are just born with a natural sense of “cool” and of course after honing his skills, his eye for fashion is shaping what very many people wear every day.
Photo: Mario Villanueva and Google Images