After the announcement of the collaboration between Alexander Wang and H&M at Coachella back in April, high expectations, together with teasers and mysterious previews, have flooded the Internet and brought the tension high enough to cause H&M website to crash and hundreds of people in nighttime queues minding no weather to be able to grab a piece of the collection.
With all this buzz, we had no choice but to attend the Alexander Wang for H&M Pre-Shopping Party here in Vienna. To the notes of the Dutch dj duo Doppelganger, the H&M store in Mariahilferstrasse welcomed around 500 guests from the fashion and music scene in a Club-like atmosphere.
The party was a success, but I am sure we won’t be the only ones to have been doing some mumbling about the collection itself. Permeated with typical Wang style, the ensemble of mostly mono-color evening scuba-dresses and running sweaters doesn’t convince. Both ladies and gents’ lines are far from spectacular, and remind us of diving classes as well as our gym subscription. And it’s not just the look to evoke such images – the downright scuba material custom-blended in Italy makes these pieces fit for a workout.
Among the accessories there is more to love, especially if one is a fan of that untypical item that can elevate your outfit. I personally love the boxer gloves, even if I would surely have a hard time matching them with my Friday night party dress.
What is to praise is the way H&M periodically steps up its game and presents well-thought collaborations at a fair price for eager fashion lovers. Celebrating the tenth anniversary of the initiative this year, the Swedish retail giant can pride itself with a string of high-end designers in its annals. We liked to have a stroll down memory lane with this infographic by Stylight, which celebrates the H&M designer collaborations of the past 10 years embellished with fun facts.
Did you know that, the same year H&M was preparing to launch its first collaboration, Alexander Wang was dropping out of school to start its very first collection?
photo courtesy: our photos, Google Images.