One of the classics, Paul Poiret is up for grabs – well, the name at least. In his day he was one of the leading french fashion designers but the label has laid dormant since 1929.
The brand was in business from 1903-1929 but could not compete with the likes of Coco Chanel and Jean Patou and soon Poiret’s designs were no longer on the cutting edge and being looked at as outdated.
Luxembourg-based Luvanis currently owns the rights and have taken an an usual route in placing it up for sale on its website. The interested parties must sign a non-discloser agreement by November 14 in order to continue in the process. But both corporations and private parties are welcomed to apply, they are also asked to provide “a brief background on your business interests, notably in luxury.” Once they are approved they will have full access to an online data room before they submit their bids.
It is a good investment for someone is looking to get into the luxury fashion business but doesn’t want to build a new house from scratch – but rather have a name that is already well respected in the industry. We are curious to see what will happen!