“A man should look as if he had bought his clothes with intelligence, put them on with care and then forgotten all about them.”
…And there you have it, the key to dressing well according to Sir Hardy Amies. There are few thing that describe british fashion better than tailored suits, rich heritage, and wit – it’s crisp, classic but always with its own charming style. Hardy Amies embodies these elements perfectly.
The brand attributes its success that the fact that it works as a bridge between men of established classes to the young men that shop on High Street with a universal sense of style and quality as the unifier. Amies’ started the line in 1946 when time were changing and there was a need for smart, practical men’s wear. Although we live in different times now and the looks have been translated and adapted but still hold strong the original spirit of the brand.