In spite of being the largest fashion week in Eastern Europe, it seems that Russian Fashion Week is not given as much attention as it deserves.
However, we think that the several talents coming out of the big country should be a valid reason to take a good look at it. This is what Mercedes-Benz did, becoming the official sponsor of RFW with the aim to put Russian fashion designers and creatives under the well-earned spotlight. “Moscow is the next hot fashion destination. Our participation in fashion week is a vivid proof” said CEO of Mercedes-Benz Russia Juergen Sauer.
This edition of RFW has started in Moscow last Wednesday, and it features around 70 participants. Among them, well known and influential Russian brands such as Yasya Minochkina, Alena Akhmadullina, Pirosmani and Biryukov are presenting their Spring-Summer 2015 collections. Many emerging talents are making their way on the catwalk as well.
However, some Russian names are already influential in the fashion world. Many Russian street style divas have a precise idea of what fashion is supposed to be – their style is the one of bold, strong women, while still very feminine. We’re talking about Anya Ziourova, Elena Perminova and Ulyana Sergeenko (who owns a couture clothing line, launched during a past edition of Russian Fashion Week).
We are expecting a sparkling show featuring motherland motifs and boldness together with an avantgarde touch – and we surely won’t be disappointed.
photo courtesy: Instagram