All that glitters isn’t always gold, sometimes its another kind of treasure. Jimmy Choo transformed it’s flagship store on New Bond Street into a crystal palace to celebrate the label’s limited edition Cruise 2015 collection, “Vices”. To undertake this massive task creative director Sandra Choi turned to Mat Collishaw to work his magic and create the digital installation and transport viewers to an other worldly wonderland.
It’s no secrete Choi has a fascination with shiny crystals and gems. The film gets its inspiration from pristine prehistoric caves and plays with the refracting light off of these sparkling beauties to create really interesting visuals.
‘I wanted someone to bring the story behind the collection to life,’ says Choi, ‘and I knew Mat had the skill to work not only with light but also to bring a more provocative side to the imagery.’