Have you ever walked into a store and immediately fell in love before even looking at the clothes? Well, sometimes you don’t even need to walk in to get that same feeling. That’s how we felt when we saw the new Versace store in Milan. Architect Jamie Fobert and Donatella Verscace created a masterful mix of the Versace aesthetic and the delicate details of the 19th century galleria it is located in. When Versace was making their renovations they had to be careful to preserve the 150 years of history that came before them, but they achieved the perfect balance in blending the two. This gallery, Galleria Vittorio Emanuele II, was the very first shopping mall in the world, so it puts the fashion industry into a new perspective as a part of Italian culture.
And if you are going to launch such a massive project, what better time to open this opulent and ornate boutique than during Milan Fashion Week, when all the fashion world is watching. The store feels more like an art gallery or a museum, almost like a shrine Donatella Versace has designed as a way for people to suitably view her latest collections – but the best part about this “museum” is that your are able to take home these objects of desire (for a price, of course).