Agency 4e7, is a communication agency focused in Branded Entertainment and based in Vienna (but working Europe wide), that just launched a really good TV campaign for HUMANIC, the biggest shoe retailer in Austria. The spot shot in Berlin, shows routine; normal people doing normal things, and how those, seemingly unspectactular, actions are perceived by others and how they impact them.
“Every little thing you do matters. Each one of your actions will create impressions far beyond its intention. Impressions that will not only impact your life but also everyone else’s around you. Everything you do today will still be relevant years from now. The way you smiled at that stranger. The way you stopped to smell the flowers. And the feeling that came over the person watching you. The way you crossed your legs that afternoon. The movement that every single step you’ll take will set in motion. You are extraordinary. Always.”