Vestiaire Collective was launched in 2009 by a team of 6 founders who recognised the need for an online platform that allowed people to buy and sell luxury pre-owned fashion. Vestiaire Collective creates a unique environment where all items are authenticated and checked before reaching the seller, thereby eradicating the risks of purchasing counterfeits, mis-selling or mis-pricing items. Vestiaire Collective team is passionate about fashion and they are similarly passionate about authenticity.
The social shopping platform has create an entire department for authenticity and quality control, which is headed by Sophie Hersan, where every piece is checked by her team manually, using pictures submitted by the seller, before the piece is sent to VC, and then checked physically.
Vogue UK was in the VC headquarter in Paris, and talked with Saloua El Yazid, one of Vestiaire Collective’s top counterfeit experts. Conclusion is that in the quick game of “Real or Fake” we all can be easily fooled.
Just to illustrate, Saloua El Yazid checked a Chloé Paddington bag and said:
“This serial number looks real, but this model wasn’t numbered in this way. And this one has gold hardware with a silver zip, which some people think means it must be fake, but that’s actually how the bag was made for the first few seasons.”
Of course authenticity is the reason number 1 to open an account at Vestiaire Collective, but for me is also the way to get the famous effortless french woman style, as described by the inimitable Inès de la Fressange, Roger Vivier‘s ambassador:
“Having few but good things. Mixing old and new, luxurious and cheap, day and evening. Remembering clothes are there to help you look and fell good, not to show off.”
Read our first post about Vestiaire Collective, here.