After technical complications with the production, which resulted the canceling of her New York Fashion Week presentation of her second fashion line – Victoria by Victoria Beckham, Victoria decided this week to present the collection in an innovative way, the form of a short film shot by Todd Hido.
The video takes place in a hotel room and focuses on minimalistic dresses, skirts and pants with an impressively artistic and vintage style, placing an emphasis on light and texture, including intricate bee and insect-shaped embroidery and beading.
Victoria was thrilled with Todd’s work:
‘His painterly quality and use of narratives felt in tune with how the collection has developed. Working with a photographer who doesn’t traditionally shoot fashion really enriched how I could portray the collection this season.’
We are anxiously awaiting the entire collection, but take a look at the unveiled sneak peak HERE:
This is not the only video Vicotoria released, remember yourself about her famous documentary HERE!