Pespi to wear? Yes! The soft drink giant has just announced a capsule collection that will bring together various fashion brands, to be launched in May 21, 2014.
Bang & Olufsen, Original Penguin, Shut, Gents, Goodlife and Del Toro created 60 pieces; jackets, t- shirts, headphones, shoes, skateboards and swimwear, to celebrate the universal pop culture.
Obviously, the whole collection uses the Pepsi brand colors – red, blue and white. Well, it’s definitely a good idea for Pepsi, but if it’s about celebrating american food culture, I rather prefer the ironic Moschino McDonald’s line 🙂
Pepsi Collection will be available at Colette, Paris.
selma v schönburg