If you’ve never heard about Normcore, don’t panic, for sure you’re a very fashion conscious person, and that’s the reason. Here are the 3 definition that New York Times gave to that new fashion trend:
1. A fashion movement, c. 2014, in which scruffy young urbanites swear off the tired street-style clichés of the last decade — skinny jeans, wallet chains, flannel shirts — in favor of a less-ironic (but still pretty ironic) embrace of bland, suburban anti-fashion attire.
2. A sociocultural concept, c. 2013, having nothing to do with fashion, that concerns hipster types learning to get over themselves, sometimes even enough to enjoy mainstream pleasures like football along with the rest of the crowd.
3. An Internet meme that turned into a massive in-joke that the news media keeps falling for.
Well, we like pretty much the definition number 3. But the fact is that a little more than a month ago, the word “Normcore” spread like a brush fire across the fashionable corners of the Internet, giving name to a supposed style trend where dressing like a tourist — non-ironic sweatshirts, white sneakers and Jerry Seinfeld-like dad jeans — is the ultimate fashion statement.
Anyway, the fundamental question — is Normcore real? — remains a matter of debate, even among the people who foisted the term upon the world.
The catchy neologism was coined by K-Hole, a New York-based group of theoretically minded brand consultants in their 20s, as part of a recent trend-forecasting report, “Youth Mode: A Report on Freedom.” Written in the academic language of an art manifesto, the report was conceived in part as a work of conceptual art produced for a London gallery, not a corporate client.
Normcore, real or not, is something to think about it. Nowadays, to be “normal” is a big statement, is a scream of freedom, it’s to break the obligation chains of being stylish, fashionable, trendy, surprising, iconic. To be normal is almost subversive!
Selma v Schönburg