For the third year, H&M presents its Annual Conscious Collection, designed in collaboration with sustainable fashion think tank Ever Manifesto, who shares H&M’s commitment to a sustainable fashion future. Ever Manifesto will also appear in the Conscious Exclusive campaign together with Amber Valletta, the supermodel and actress also known for her dedication to sustainability. Amber Valletta is also the face of the Conscious collection campaign.
The exclusive collection seen recently on Penelope Cruz, Miranda Kerr, Jessica Alba, and Solange Knowles is a specially designed, limited-edition capsule made in high-quality fabrics with dramatic and intricate details inspired by flamenco and Bohemian influences. New sustainable materials this year include, vegetable tanned leather and organic silk. The collection showcases ultra-feminine details with contrasting masculine elements, with a mix of metallic and rich prints.
The new Conscious Collection will be available in select H&M stores and online April 10.
Selma v Schönburg