Japanese fashion brands are much more involved in developing new materials and fabrics than just shapes and details. High technology, functional fabrics, intelligent clothes are more common names than draping, pleats, ruffles…it’s pure design.
Uniqlo, for example, developed heattech©, a heat-generating clothing. You have to try their ultra light down, amazing! WTAPS is menswear, totally street style, skate in the vein, but high quality, smart and elegant.
Nigo, the new Uniqlo creative director is the face of WTAPS fall 2013 lookbook.