As soon as I arrived on Instagram, I started following MSGM. I didn’t know who they were exactly, but I liked what they posted. Only later, I got to know that MSGM was born in 2009, created by Massimo Giorgetti, a young DJ, who started in fashion as salesman. Massimo has the finger in the pulse of what people want to wear. It’s vibrant, like a Kaleidoscope of colors, shapes and lines. In 2010, , MSGM was finalist to the ‘Who’s Next’, sponsored by Vogue Italia and it’s already in 280 stores in Italy and abroad. Chapeau!