At Milan Fashion Week, one person especially grabbed my attention: Natalie Joos was photographed by ALL street style cameras, wearing a t-shirt with a huge gem in pineapple shape.
The t-shirt is from Osklen, one of the coolest Brazilian fashion brand and one of the few with shop in Europe; a flagship store in Milan and Rome.
Oskar Metsavaht is the creative designer behind Osklen; a brand connected to city life, nature, arts, and “boarding” sports.
In his studio, Oskar creates art projects, short films, creative strategies and editorials. He is the Founder of ‘E Institute’ (Instituto e), a nonprofit organization located in Rio de Janeiro, dedicated to the promotion of sustainable human development, which develops the e-fabrics project that, in partnership with companies, institutions and research centers, identifies fabrics and materials developed from social and environmental criteria. Oskar was pronounced by Fast Company Magazine, as the ‘fourth most innovative person in Brazil and one of the 100 most creative people in the business world’.
Alongside Arcade Fire, Chris Milk and Takeshi Murata, Oskar was invited to join the cast of “The Creators Project”, a global project from Vice, which in partnership with Intel, aims to bring together the most significant artists from the fields of art, design, fashion, and music.
Here is Osklen Spring 14 collection showed at New York Fashion Week.