The very name Burberry may reek of tradition and those timeless standards of quality that the British do best, but the company has, since its founding, been a real force for innovation—as the motto Prorsum (Latin for “forward”), on its knight-and-horse logo, bears witness.
The Burberry trench stands as a true symbol of Englishness, as British as marmalade on toast. Over the decades, the tan, belted overcoat has remained a familiar sight from palace to pub. (What other clothing item could be worn by both the Queen and Sid Vicious?) A Burberry trench not only speaks to one’s good taste, but signals its wearer’s good sense: It has more or less never gone out of style, making it the most practical fashion investment one could make.
In 1856, young Thomas Burberry set out to equip local sportsmen from a small outfitter’s shop in Basingstoke, England. He made his name by patenting gabardine, a waterproof, tightly woven cotton inspired by the loose linen smocks worn by English shepherds and farmers.
But Burberry’s first, and still greatest, claim to fame is, of course, the trench coat. Devised for British troops fighting in World War I, it was fitted with shoulder straps for epaulets and D-rings for grenades. Later, the double-breasted weather-beater was adapted for civilian wear, gussied up with gun flaps and lined with the signature Burberry check.
Christopher Bailey, Burberry’s creative director give us a manual guide on trench coats.
And on the Burberry website, on “art of the trench“, you can upload your photo wearing a Burberry. It’s so nice to see thousands of photos, of creative, stylish, nice people, it’s totally the Trench Coat’s spirit, I mean, very democratic…Wait and see, I will upload my photo wearing the Burberry that my husband gave to me 🙂
Selma von Schönburg