After the successful use of Instagram in the last few years, this season fashion designers made the countless advantages of Twitter’s new video-sharing app Vine work for them. They used the 6-second stop-motion videos to showcase their recent work and connect with their audiences.
The most magical, beautiful moments of the NYFW & the LFW as well as model castings, fashion show arrangements and behind-the-scenes clips could be watched by fashion lovers, editors and customers thank to the 6-second video-app Twitter introduced in January.
Designers also took advantage of the new iOS apps, GPS Radar and GPS Sample to send out invitations to fashion editors, bloggers and customers, create guest-lists for the shows, present their collections, send out and track samples of presented clothes and share content from the shows in social networks.
To watch the movies: here
After only one hour after each show, users got access to photos, vines and other material which they could easily share within their communities via Twitter, Instagram and Tumblr or incorporate into their own blogs. Designers for their part could monitor, which pics and Vines have been liked and shared most.
I think I’m not exagerating if I say that what we witnessed here is a small revolution in the vast and chaotic universe of fashion. After watching countless Vines I came to the conclusion that real-time fashion reporting has never been so exciting and captivating as it is today. See for yourselves.
I hope, we will experience Vine-mania during Vienna Fashion Week this fall. What do you think of that?
Nika, by Social Media Club Austria