Hermès has launched a series of stop-motion films celebrating sporting life. They are funny and sweet films!
Luxury brands were the first to adopt short videos as a form of communication on the Internet. Most of the time, a communication marked by humor,… not very common in the fashion world. The strategy behind it, is to gain the attention of a new audience, or rather of a future audience. Young, heavy internet users, will be the future consumers of Hermès, Chanel, and Lanvin! It’s a pretty basic strategy, but totally efficient.
Selma von Schönburg