I’m sure most of you know who Miroslava Duma is, even though you think you don’t. She is the one at Fashion week with a gaggle of bloggers and street photographers following her every step. She is also known as Mira and is the founder of the Russian fashion website, Buro 24/7.
How do you get dressed in the morning?
Donna Karan once said that if it takes more than 20 minutes to get ready you have some problems with your appearance. I totally agree. I can’t understand women who open their huge wardrobes and say, ‘I have nothing to wear.’
How would you define the Russian aesthetic?
Last year we were all obsessed with beautiful silhouettes and perfecting lines. All the Russian designers have different signatures, though; Vika Gazinskaya’s outfits often resemble Christobal Balenciaga’s early work, for example, but updated with modern graphics.
Who are your favourite designers?
There are so many, but I am loyal to Vika, Marni, Chanel, Phoebe Philo, Raf Simons, Ostwald Helgason, Proenza Schouler…
What is your secret talent?
I have an ability to enjoy every single moment of life. I cherish an hour spent with my lovely son and another spent writing an article; I am an optimist. Also I can fly like Batman. But that’s another story.