Fashion

Why Alexander Wang was chosen for Balenciaga.

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At this point, everyone knows that Alexander Wang is the new Balenciaga creative director, but there are some facts that make this story still hot.  Alexander Wang, became the first designer of Asian descent to enter the highest ranks of Parisian high fashion! Alexander is half Taiwanese, half American.

Why would PPR choose a young designer of street-smart clothing? The signs are that the increasing reach of Balenciaga demands a younger and easier-to-wear style. But the real secret behind Alexander Wang’s appointment may lie in his ties to China. He speaks Mandarin, and Balenciaga has expanded rapidly in China in recent years.

Alexander Wang will be in a unique position to push forward the Balenciaga image throughout greater China and Southeast Asia, industry experts said. The Balenciaga brand already has 10 stores in China. With a demographic that suggests that 40 percent of Asians will be under age 30 by 2020, the French company may feel that it is time to take high fashion down from its lofty pedestal.

Peace!

Selma von Schönburg

Thanks to NYT

 

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