I remember when I used to live in Zurich there was a public arts project with artists painting cows called cow parade. The beautifully painted cows were placed all over the city. I remember thinking it was cool but after a year, a cow on the sidewalk just didn’t work. São Paulo telephone company, Vivo has come up with an even better idea! They had 100 artists paint 100 public telephone booths (call parade)…and the result is SO cool. Who wants to use their mobile phones when there are such funky public telephone booths to use! What a great way to bring art to a city! Bravo Vivo!
To see the entire collection of phone booths click here.