The IOU Project is a fashion start-up that brings together artisans and consumers.
The video below explains the primary idea of the project designed by a group of entrepreneurs with backgrounds in apparel design, manufacturing and retail (Raasta, OshKosh), technology and management consulting (MIT, McKinsey), media (Warner Brothers) and human resources (Hay Group).
It’s an interesting project, with nice products in their online shop. I am not sure about the business model, but I like the thought of the artisans. Here in Vienna, we have fantastic handmade products, from jewelry to shoes, clothes to hats, and I can easily see this idea work for our market as well.